Réalisation
R&D Action
- WordPress
- SEO
- Refonte
- Création de contenu
R&D Action supports businesses in obtaining tax credits and government grants to fund their technology projects, accelerate innovation, and support their growth. Its expertise includes SR&ED, CDAE-IA, IRAP, digital…
R&D Action supports businesses in obtaining tax credits and government grants to fund their technology projects, accelerate innovation, and support their growth. Its expertise includes SR&ED, CDAE-IA, IRAP, digital transformation, export, and commercialization.
The existing website did not reflect the depth of this offering. The information architecture, service presentation, and blog section lacked hierarchy, which made the funding programs harder to understand and limited conversions toward appointment booking.
8P Design designed and developed a new WordPress website with Elementor, built around four key priorities: clearer messaging, a reworked information architecture, optimized user experience, and SEO performance. Each funding program is now presented in a structured and compelling way, while the navigation paths guide visitors toward the most relevant information and priority actions.
Mandate
- Creation of a new website
- Restructuring of information and services
- Design modernization
- Blog reorganization
- User journey improvement
- Simplification of appointment booking
- Promotion of technology funding solutions
- Content optimization with relevant keywords
- Page structuring to attract qualified traffic
- Integration of clear calls to action
- Responsive design for mobile, tablet, and desktop
Technologies used
- WordPress development
- Elementor
- SEO optimization
- Content architecture
- Responsive design
- Reusable components
- Custom modules
Result
R&D Action now has a more modern, better structured, and easier-to-navigate website. The new platform clearly presents the services, solutions, and information users need to understand the available funding opportunities.