Réalisation
CCDMD
- SEO
- Data & analytics
- Marketing web
CCDMD aimed to modernize and improve the performance of its extensive web presence—more than 120 websites—to better serve Quebec’s college network. Our mission: Identify improvement opportunities, boost SEO, and develop…
CCDMD aimed to modernize and improve the performance of its extensive web presence—more than 120 websites—to better serve Quebec’s college network.
Our mission: Identify improvement opportunities, boost SEO, and develop a unified dashboard to monitor performance across the entire network.
Mandate
- In-depth review of technical architecture
- Analysis of user experience (UX/UI)
- SEO recommendations: URL structure, metadata, content
- Competitive analysis and strategic inspiration
- Integration of Google BigQuery for data collection
- Development of an automated Looker Studio dashboard
- Custom SQL queries for detailed insights
- Real-time performance tracking across 120+ GA4 properties
Technologies used
- Google Looker Studio
- Google BigQuery
- Google Analytics 4 (GA4)
- SQL
- Advanced SEO analysis tools